PUBLIC RELATIONS (1 semester)
TECEP PREP Study Journal cover TECEP Public Relations Thought & Practice PRIMARY SOURCES: On-line Readings in Public Relations Practice of Public Relations companion site to textbook, can be stand-alone. Effective Public Relations - additional textbook companion website Public Relations: Strategies and Tactics- third textbook companion website ADDITIONAL RESOURCES: Basics of Public Relations Writing for Public Relations - iTunes Podcasts. (Please note: You will need the free iTunes software to access these lectures.) The Museum of Public Relations Introduction to Public Relations flashcards |
Optional textbook:
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PROJECT:
Read The Tylenol Murders Case Study for an example of how a major corporation handled a serious public relations case. Next read about the Exxon Valdez oil spill. Write a compare and contrast paper regarding these two events, from a public relations stand point. Research both these events further for more information as you write your paper.
Recommended Course of Study:
Print a copy of the exam outline/description for your study journal. Read over the information provided by the On-line Readings wesbite, making notes in your journal. Explore the links on the textbook companion websites. (Be sure to work through the multiple choice and true/false sections, as these will provide good test practice.) Additional resources are supplied for further study. Finish the course with the Project paper and TECEP exam.
Read The Tylenol Murders Case Study for an example of how a major corporation handled a serious public relations case. Next read about the Exxon Valdez oil spill. Write a compare and contrast paper regarding these two events, from a public relations stand point. Research both these events further for more information as you write your paper.
Recommended Course of Study:
Print a copy of the exam outline/description for your study journal. Read over the information provided by the On-line Readings wesbite, making notes in your journal. Explore the links on the textbook companion websites. (Be sure to work through the multiple choice and true/false sections, as these will provide good test practice.) Additional resources are supplied for further study. Finish the course with the Project paper and TECEP exam.